New Carnival Ad Campaign

Coming soon to a TV near you will be a new series of ads from Carnival. Gone now are the ads (and music) we've enjoyed the past couple years. The first of the commercials debuts today, January 7.

Backed by the Queen classic �You�re My Best Friend,� the spots feature "striking images of guests of all ages enjoying a Carnival cruise, enhanced by sophisticated computer animation and editing techniques that seamlessly blend one scene into another. The end result is a series of highly visual commercials that convey Carnival�s memorable vacation experience by transporting viewers into the relaxed and carefree environment of a �Fun Ship� vacation. "

Pegged to the song�s key lyrical phrase �Oooh, you make me live,� three different commercials have been created, each targeting a core market for Carnival. �No Age Limit on Fun� showcases multi-generational travel; �A Big New World� is aimed at families; and �A World of Delightful Surprises� focuses on the romance aspect of cruising. Although the commercials are aimed at specific audiences, all three spots convey Carnival�s unique ambiance and diversity of choices, both on-board and ashore.

The new TV spots will air on all major broadcast networks, as well as select cable channels such as USA, TNT, TBS, Food Network, Travel Channel, HGTV, and Discovery Channel. The first of the new spots, focusing on family cruising, can currently be viewed at www.carnival.com/promo/tv.

Of course, there's also a series of print ads to compliment the commercials.

All designed with you in mind - that is to get you to enjoy a Fun Ship cruise!