BREAKING NEWS About Azamara!

Azamara Cruises, the sister brand to Celebrity and Royal Caribbean, is getting a new President and CEO!

Since its inception, Azamara Cruises has come under the direction of Dan Hanrahan, President of Celebrity. However, they're going to give Azamara separate leadership under the helm of Larry Pimentel, who has formerly run Seabourn, Sea Dream and Cunard.

Information on what else this will mean to Azamara is still sketchy. My sources hinted last week that a separate past passenger loyalty program was "being evaluated" and I'd guess this would make that far more likely by the end of the year for a start. Other changes may be more logistical and behind the scenes and important more to the agency community than the guests.

I should have more information late this afternoon, and will post when I have it. In the meantime, you can read more at USA Today Cruise Log. Gene Sloan is updating his posts throughout the day. I'll add more information to this post as I receive it as well.