Huge news for Royal Caribbean today: the Oasis of the Seas was officially delivered this afternoon in Finland. The delivery of a new ship is always a big day for a cruise line, but especially so this time. Brand new ship design, 50% larger than any other cruise ship, many innovative features... we all know the list. Financing was secured, the check cleared, and the ship is now officially sailing under the Royal Caribbean flag.
The ship is planned to depart from Turku, Finland, on Friday, October 30, sailing with crew only, en route to Ft. Lauderdale for her debut on November 11. A series of pre-inaugural sailings follow for travel agents, industry insiders, press, and special invitees such as the winners for the Rihanna concert on November 19 and Good Morning America broadcasting live on November 20. The first revenue sailing will be a 1-night fundraiser for Make a Wish Foundation on November 30, followed by a 4-night preview sailing on December 1, and the official inaugural sailing on December 5.
Just announced today is that the Oasis will have 7 godmothers (coinciding perhaps with the 7 "neighborhoods"?), with the naming ceremony as part of the Make a Wish Foundation fundraiser.
While cruisers are anxiously awaiting the first true reviews of the ship in operation, industry insiders are beginning to ask why there are still cabins available in December, even for the inaugural sailing? Royal Caribbean in the past couple weeks have begun promoting these sailings to their Diamond and Diamond Plus Crown & Anchor members, enticing them with promises of special gifts, and even my agency has an exclusive onboard credit promotion running for the December sailings.
In the past couple days, I've had conversations with various industry watchers about this phenomena, all wondering what is happening. Is it the economy? Is the general public just not as excited as the hard-core cruise addicts?
In my opinion, there are a couple factors working together and resulting in currently unsold cabins. First is economics. December is traditionally a slower month in cruising, usually resulting in significantly discounted pricing for most ships. I think Royal Caribbean may have been a bit too aggressive with pricing for this new ship. They are definitely reluctant to soften the pricing for their flagship, and combined with the economy it's resulting in the availability we see.
I also see a second factor at play here, though, and that's uncertainty about the ship itself. Those of you reading this are likely very well versed about cruising in general and the different lines and ships. The public as a whole doesn't keep up to the same extent. You and I have been inundated for 18 months with strategic "reveals" about the ship, but that's through targeted emails and cruise media. The rest of the population, especially those who haven't sailed Royal Caribbean in the past, haven't had the same exposure. They just don't know as much about the ship, other than the size.
Those in the public who have heard bits and pieces about the ship are interested in the whiz-bang features and different design. However, those who don't follow cruising as closely as we do just know it as "that huge ship they're building." (Quoting a United Airlines flight attendant I spoke with in August.) The size has gotten to be a factor on its own. Until the general media gets onboard, along with "real" cruisers, experience the ship, and come back with first-hand information on how the neighborhoods work, the flow of the ship, and all the innovations in crowd management from embarkation through restaurant reservations and show bookings, I think many are wondering if she's just too big and they won't enjoy all the innovations and features.
NCL has been brilliant about changing the way people think about cruising, moving us away from being as highly scheduled and more spontaneous. I think that other than those who are keen to sail a new ship just because it's new and want the bragging rights, most prospective cruisers are concerned they will always be in lines to enjoy anything on this ship, or that they will miss out entirely on activities they want to do. I truly don't think that will be a factor, as RCCL has put obvious effort in re-imagining the functioning of everything from embarkation (with a huge new pier facility in Ft. Lauderdale capable of handling embarking and disembarking passengers simultaneously), to crowd control onboard for events, scheduling shows multiple evenings and allowing for reservations prior to the cruise. While some cruisers may be disappointed if they don't plan ahead for some of the specialty restaurants, for example, I think most will be accommodated. Just like on land, if you want to go to a special, high-end restaurant, you're advised to make advance reservations, you should do the same for your cruise. Otherwise, there are plenty of other restaurants onboard enabling you to have multiple options for every meal, even without making a single reservation.
Likely there will be a few glitches in the initial sailings, dealing with the new systems. It's inevitable. And likely some of the policies and procedures will change as Royal Caribbean has a chance to evaluate how they're working. A tweak here, an adjustment there - all will be worked out and cruisers will be happy.
I'm anxious to go onboard. I'll be on the November 22 preview sailing, and will be blogging from onboard. I am confident that, once cruisers come back from actually seeing the ship, experiencing how the spaces are broken up and separate onboard, and going to the restaurants and shows, that the ship will be embraced in much the same way other Royal Caribbean ships have been. I think after the Good Morning America live broadcast the morning of November 20, those unsold cabins in December will disappear. Yes, the Oasis is a bit more expensive than other ships from the mainstream cruise lines, including Royal Caribbean, but she's also special. As someone who isn't as much a big ship fan for my own travels, though I appreciate what they offer to cruisers, I'll be looking at all aspects of the ship, including how people who like smaller ships can be happy onboard, and how large-ship fans will be wowed. But, I'm not going to be shy if I see areas which aren't working well, or mis-steps Royal Caribbean may have made. I'm a cruise and ship fan, but I'm also working for you. I want to make sure people who will enjoy this ship sail her, and those who might not appreciate the features find a different ship which better suits their needs. The articles I write I hope will help with that.
If you have questions in anticipation of my time onboard (not about specific cabin numbers, but more general features), feel free to contact me. If you've debated and debated, and want to pick up one of those remaining December cabins, you know I'll be happy to assist you in booking. I'm your resource, your first eyes onboard. Call on me to help.
Labels: December, delivery, godmothers, Inaugural Sailing, Oasis of the Seas, Royal Caribbean, unsold cabins