This past week, two cruise lines dramatically improved the way they handle navigation... of their web sites! Both Holland America and Azamara debuted revitalized websites with easier navigation and more tools to help you research and find information on their itineraries, ports, destinations and excursions.
With more rich media features,
www.hollandamerica.com combines updated graphics, reorganized information and search tools. An interactive map lets users click on a continent and zoom in on a particular destination with access to port details, shore excursions, and itineraries. A video gallery is filled with snapshots, video clips, virtual tours, ebrochures and podcasts. Content covers destinations, ship details and activities. Video clips give an overview of dining options, show the range of shipboard activities and highlight global destinations. Podcasts narrate the collection of art and antiques displayed on each ship. A new Cruise Finder tool helps visitors narrow down options on their desired itinerary. Visitors may select up to three itineraries to compare side-by-side. After choosing to view details on one, adjoining tabs display a map, destination information, available shore excursions and ship information. By creating an account, visitors may save favorites to review later.
Holland America's site even makes choosing an Alaska Cruise Tour easier! Visitors are asked to rate an array of photos based on their personal preferences. Is it important to see tidewater glaciers or visit the Yukon? After rating photos, the guide recommends three cruise-tours based on responses. A new My Account feature allows visitors to set up an account with their personal profile where they can save favorite cruises and shore excursions for later review. Visitors can also book shore excursions, check-in online and buy onboard gifts. The website will return information to the visitor based on their identified interest. For example, current promotions available in Europe are displayed for a visitor looking at European destinations.
Azamara's revitalized site, in addition to allowing cruisers to browse itineraries and cruise tour options and shore excursions, now features a new virtual ship tour with interactive images, as well as 360-degree views of all stateroom categories, enhanced ship-deck information, details about the experience onboard Azamara's ships and in the ports and cities to which they sail, and facts about pre- and post-cruise stays in various destinations. Members of Azamara's loyalty program, Captain's Club, can edit their membership profile online and eligible guests who want to sign up can experience real-time enrollment. Cruisers also can access a feature that allows them to create and maintain a personal profile that includes their favorite itineraries and personal and emergency contact details.
More and more, the cruise line websites are becoming full functioning with virtual tours of cabins and public areas, chock full of destination information so you can better plan your time in port, and information on your time onboard. Once you've booked your cabin, you have full access to pre-cruise reservations, excursions and even spa reservations on some lines. You can even view a full eBrochure! Check them out!
Labels: azamara cruises, Holland America, web sites